Despite the ongoing challenge of addressing online child sexual exploitation (OSCE) in the Asia Pacific region, the efforts to combat it continue to face the shortage of investment and workforce support from the global companies operating here. With AI being a “buzzword” in the world of Trust & Safety, there is a risk it will simultaneously become a relied-upon solution and an exacerbating factor in the fight against OSCE in the region. This situation raises concerns that the unique characteristics and abuse patterns may go unaddressed, as they are overlooked in algorithms trained on non-representative datasets. This presentation will explore sociocultural and environmental factors that influence the proliferation of OSCE and consider how they might impact the deployment of generalised algorithmic solutions aimed at countering this problem.